maybe it's b/c i can't see it, but i'm pretty sure someone who's supposedly as visibly a bad ass as this guy would make a cherry blossom tattoo look masculine and sexy. and i've DEFINITELY seen cherry blossoms worked into masculine tattoos. i get that this is supposed to be the plot hook and why the leading lady gets pulled in, but i'm not buying the reasoning.
now if it was a flat out shitty tattoo or something super awkward and/or inappropriate, then yeah, i'd get it. a poop emoji tattoo would definitely call for an emergency cover up.
edit: google image search for 'men with cherry blossom tattoos' completely supports my argument. some quite butch guys sporting them very well.