The Core of the Sun - Johanna Sinisalo

"They didn't need the support of the majority.  Sometimes all that's needed is a group of people loud enough and influential enough to change the world and make it the way they want it to be.  It doesn't even have to be a huge group, as long as some of them establish their own personal preferences as the only real truth, and make enough noise to give the impression that the forgotten, neglected masses are behind them.  Even for a person who's satisfied with things the way they are, it's easy to give support to an idea if it's going to personally benefit you."